http://www.telegraph.co.uk/news/picturegalleries/howaboutthat/6833278/Totzilla-giant-children-terrorise-a-city-for-a-promotional-campaign-in-Ukraine.html

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“The Early Show” spoke with a Canal Fulton, Ohio family who rescued and adopted a deer that now lives in their home.

Watch CBS News Videos Online

“Across the country, businesses already strapped by the economy to turn a profit are sacrificing or scaling back employee health insurance plans because of their escalating costs,” The Associated Press reports.

Some stark statistics shed light on the problem.

• Small business pays 18% more than the largest firms for comparable insurance
• Many small businesses are facing double-digit rate hikes (10-15% in Ohio)
• According to the Kaiser Family Foundation, 46% of businesses with 3-9 employees offer health insurance, down from 58% in 2002

Read more here…

Making something fun can change people’s behavior.

See the theory in action:

AccuQuote, a leader in providing term life insurance quotes, leverages blogs, online videos, podcasts, and tweets to generate leads and revenue.

In the video below, the company’s VP of marketing and business development, Sean Cheyney, offers examples of how the company uses social medial and measures success.

The following are some key takeaways:

• Life Insurance Education – Give something of value to the community, try to avoid posts that contain a “call to action” message
• Recruiting – Use social media to recruit and connect, save money over traditional channels
• Strategic Partnerships – Use social media to drive strategic partnerships, use an integrated approach
• PR – Use Twitter, follow reporters that typically cover the company and industry and allow them to follow you
• Tools – Use tools like TweetDeck and Twitter Search to help manage your social media efforts. Applications like SiteCatalyst from Omniture help track and measure success.

Social Media for the Analytic Marketer, by Sean Cheyney; presented by GasPedal and the Social Media Business Council from GasPedal on Vimeo.

Additional interesting information:

• The company has been blogging for 4-5 years
• Company bloggers currently post 5-7 educational articles each week
• The CEO contributes several posts each week
• An estimated 2% of all leads are a result of organic traffic because of their blogging efforts
• Within 1.5 years of the blog’s launch, leads resulted in mid-six figures in revenue

Incredible video of a 500kV switch opening in the Nevada desert.

Full-time nursing home care averages $69,000 to $78,000 per year or 8 hours per day of home health care can cost $43,000 to $70,000 annually.

Almost one in four of those surveyed say they will rely on family and friends to help pay for long-term care costs. Others mistakenly believe their health insurance coverage or Medicare will help pay their costs.

Results of a new LIFE Foundation survey: What Americans say they would rely on most to help pay for long-term care services if they found themselves in need of assistance with the basic tasks of daily living, such as bathing, eating and dressing.

Read more at Medical News Today

Visit the LIFE Foundation website