Brad Kleinman – Practical eMarketing Tips for Entrepreneurs
September 18th, 2007
There’s an old saying that goes like this: The more I know, the more I know how much I don’t know. Well, two hours worth of practical eMarketing techniques at the Key Entrepreneurs Development Center certainly helped me fill in some of the gaps. And at $29.80 per class ($149 for 5 sessions), the ROI is out of this world.
Brad Kleinman packed the first class full of practical information that could be put to use immediately. The following are a few highlights.
- Newsletter Marketing – Two online services, Constant Contact and iContact, make electronic newsletter processing a breeze. Both are relatively inexpensive and offer trial periods.
- Podcasts – Create your own podcasts using a free program called audacity.
- Google Trends – Perform keyword and competitive benchmarking.
- Keywords – Your homepage should have 150 words, 3-7% of which should be your 3 primary keywords.
- Embedded Calendar – Embedding Google Calendar into your website is a cinch.
- Embedded Video – Embedding Video inAto your website is fairly easy using Brightcove.TV. Apparently, Brightcove.TV is more professional than YouTube.
- Embedded Slideshow – Embed presentation slideshows using slideshare.net.
- Book Publishing On-Demand - Publish a book on-demand using LuLu.com.
- Promotional Material – Create your own promotional materials using CafePress.com. Upload your logo or image and have clothing or other items within days.
- Google Alerts – Use Google Alerts to track new websites and/or blog posts containing certain keywords. Brad Kleinman uses Google Alerts to track new blog posts containing his name. Hello Brad!
