Posted by Jason Colon in AccuQuote, a leader in providing term life insurance quotes, leverages blogs, online videos, podcasts, and tweets to generate leads and revenue.
In the video below, the company’s VP of marketing and business development, Sean Cheyney, offers examples of how the company uses social medial and measures success.
The following are some key takeaways:
- Life Insurance Education – Give something of value to the community, try to avoid posts that contain a “call to action” message
- Recruiting – Use social media to recruit and connect, save money over traditional channels
- Strategic Partnerships – Use social media to drive strategic partnerships, use an integrated approach
- PR – Use Twitter, follow reporters that typically cover the company and industry and allow them to follow you
- Tools – Use tools like TweetDeck and Twitter Search to help manage your social media efforts. Applications like SiteCatalyst from Omniture help track and measure success.
Social Media for the Analytic Marketer, by Sean Cheyney; presented by GasPedal and the Social Media Business Council from GasPedal on Vimeo.
Additional interesting information:
- The company has been blogging for 4-5 years
- Company bloggers currently post 5-7 educational articles each week
- The CEO contributes several posts each week
- An estimated 2% of all leads are a result of organic traffic because of their blogging efforts
- Within 1.5 years of the blog’s launch, leads resulted in mid-six figures in revenue
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