Posted by Jason Colon in OK, you’re no Donald Trump. Neither am I. It’s time for us to accept the hand we’ve been dealt and move on. Sure we’re no Trump, but that doesn’t mean we shouldn’t start to build our personal brand online.
People increasingly turn to Google and other search engines for more than just useless information queries. They are performing searches for you.
That’s right, YOU! Google has become the de facto standard for finding stuff online. Why not stuff about you?
Try performing your own vanity search. A vanity search, also known as ego-surfing, is typing one’s own name into a search engine, usually Google, to find out how often and where they are mentioned.
Go ego-surfing. Visit Google and perform a search for your name. What results do you get?
Do you have a personal website or blog? If so, is it one of the top 10 results?
Are you registered with one of the business/social networking sites like LinkedIn? These sites do a great job of keeping your profile in the top 10.
Building personal brand equity online has never been easier. Start today with two easy steps.
- Start a blog for free.
- Register at LinkedIn.com.
