There’s a coming leadership void in the United States. In the year 2016, approximately 5 million baby boomers will be retiring. It’s estimated that another 5 million will retire each year after that until the year 2030.
That’s 75 million retired baby boomers by the year 2030.
Young business professionals should begin preparing now by developing a lasting personal brand.
OK, you’re no Donald Trump. Neither am I. It’s time for us to accept the hand we’ve been dealt and move on. Sure we’re no Trump, but that doesn’t mean we shouldn’t start to build our personal brand online.
People increasingly turn to Google and other search engines for more than just useless information queries. They are performing searches for you.
That’s right, YOU! Google has become the de facto standard for finding stuff online. Why not stuff about you?
Try performing your own vanity search. A vanity search, also known as ego-surfing, is typing one’s own name into a search engine, usually Google, to find out how often and where they are mentioned.
Go ego-surfing. Visit Google and perform a search for your name. What results do you get?
Do you have a personal website or blog? If so, is it one of the top 10 results?
Are you registered with one of the business/social networking sites like LinkedIn? These sites do a great job of keeping your profile in the top 10.
Building personal brand equity online has never been easier. Start today with two easy steps.
Posted by Jason Colon in 
